wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy appeared first on wiredPRworks.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

AUGUST 10, 2017

We caught up with her to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy. The ability to be flexible with any strategy or plan of attack is key. What are the main components of a successful PR strategy? Identifying the objectives upfront leads to a more powerful strategy.

Energy 212

Energy Creativity Social Media Strategy 212

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 75

Brand Branding Reputation Energy 75

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.

Communications 62

Communications Internal International Energy 62

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy first appeared on My WordPress.

Strategy 40

Strategy Case Study Marketing Energy 40

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues). Don’t miss out on a sure-to-be-big news cycle this year.

Communications 62

Communications Energy Employee Strategy 62

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 48

Brand Branding Reputation Energy 48

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. What other strategies have you considered but decided against for whatever reason?

Communications 99

Communications Comparison Exercises Interviews 99

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Do we have accurate buyer personas that inform our marketing strategy?

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? Amy Jacques is the managing editor of Strategies & Tactics.

Conference 113

Conference Communications Storytelling Social Media 113

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.

Local 62

Local Creativity Video Energy 62

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” First, take a deep breath.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job. Human resources. Market research.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job. Human resources. Market research.

Software 78

Software Corporate System Data 78

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Barokas

JULY 6, 2017

Calling an immediate internal huddle to discuss the best path forward, in addition to taking one million deep breaths, is the best way to approach the fire drill. In what is probably my favorite episode of Silicon Valley, the guys attempt a publicity stunt of livestreaming a monster car jump for an energy drink brand.

Energy 68

Energy Interviews Conference Report 68

Solo PR Pro

AUGUST 29, 2017

Arik Hanson made great points about a decline in engagement, and brands have found themselves in an awkward social space. How do brands know their social media creates impact? How do brands start? Brands have to realize what is repetitive for them might not be repetitive for their audience. Easy to type. I'm the only one.

Communications 48

Communications Viral Energy Measurement 48

Solo PR Pro

DECEMBER 22, 2020

Oh, and it doesn’t hurt to stay a few steps ahead of the competition by endlessly improving your strategies and tactics. She’s not wrong: During the conference, you get to attend more than 100 sessions, workshops and industry forums led by leading brand marketers and experts. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. This is an exercise that frankly should not be performed internally by the company, but rather outsourced. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Beyond PR

APRIL 7, 2016

Reaching new audiences is a constant challenge for most brands. And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. But are you missing out by limiting your geographic influence?

Local 40

Local Internal International Energy 40

Waxing UnLyrical

NOVEMBER 30, 2018

From there you can hone your content strategy to produce more types of content which resonates with your audience. This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. This is exercise that frankly should not be performed internally by the company, but rather outsourced. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60