Brand Customer Service Energy Social Media 
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
Communications Conversations
DECEMBER 2, 2021
And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).
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Waxing UnLyrical
APRIL 30, 2013
I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. The Ugly Side of Social Media Sharing.
Konnect Agency
APRIL 1, 2021
As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.
Cision
MAY 26, 2016
Figure out what it’s about (marketing, sales, customer service, elephants?). Find out who’s already producing it, what their link profile looks like and how trusted their brand is. The key players here are going to be Google Analytics and a third-party social media monitoring tool. and so much more.
Cision
SEPTEMBER 21, 2016
Here’s where you should be putting your energy. Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media.
Rock the Status Quo
OCTOBER 27, 2015
Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers?
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