Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Melissa Agnes

FEBRUARY 1, 2017

Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Remaining on the topic of emotional impact and the human factors of crisis management and preparedness, I’m excited to be sharing the latest Crisis Intelligence Podcast with you!

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Agility PR Solutions

OCTOBER 14, 2019

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.

Case Study 110

Case Study Study Crisis Tools 110

Onclusive

NOVEMBER 8, 2023

But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

Melissa Agnes

JULY 26, 2016

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Critical audiences today expect transparency from brands and those with whom they do business.

Crisis 66

Crisis Crisis Management Crisis Communications Journalism 66

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

Brand 148

Brand Branding Sports Crisis 148

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.

Company 203

Company Trends Case Study Crisis Management 203

Buchanan PR

APRIL 17, 2024

It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social Media Monitoring Social monitoring involves the systematic tracking of brand mentions, keywords, and relevant conversations across various social platforms.

Social Media 102

Social Media Trends Crisis Management Tools 102

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Onclusive

APRIL 22, 2021

Develop and circulate a crisis management plan. Being ready with a PR crisis management plan not only shows that you are prepared and in control of your response, but it also saves everyone involved unnecessary stress and confusion. Keep your plan up-to-date and practice often.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Brand 231

Brand Branding Employee Data 231

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand.

Communications 192

Communications Brand Branding Crisis Communications 192

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. While AI tools can boost efficiency and productivity, they should not be used to deceive or mislead audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Now everything is PR, communications, and management. 24.11.2020. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. -

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Publicity 52

Publicity Brand Branding Reputation 52

Presspage

FEBRUARY 28, 2024

That same PWC survey found that only 23% of people felt that their company’s various crisis management functions are well integrated, while less than half of business communicators admit to having a documented crisis comms plan drafted, according to JOTW. What’s the first step to getting started? So what’s the way to go?

Crisis 113

Crisis Reputation Software Crisis Communications 113

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. The modern online newsroom has become a strategic tool for communicators.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? A tool to help your teams properly assess and escalate an incident.

Resources 180

Resources Crisis Management Crisis Government 180

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

NOVEMBER 9, 2021

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Prepare and plan. legal, public relations).

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. The modern online newsroom has become a strategic tool for communicators.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. Facebook Changes That May Impact Your Crisis Communication Reach. Upcoming Webinar: Crisis Response Strategies for In-House Counsel.

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Crisis Management Airlines Crisis Resources 199