NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

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Crisis Brand Branding Airlines 78

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. So it goes.

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PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

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Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. This factor has significantly raised the stakes of urgency when a crisis occurs. . Getting Ready. We cannot stress this enough! What To Do When Trouble Strikes.

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Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Who needs crisis communication?

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Crisis Communications Crisis Communications Crisis Management 62

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. This is where social listening would have been incredibly valuable.

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Social Media Airlines Media Viral 60

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Working through a PR crisis.

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Crisis Crisis Communications Journalism YouTube 120

Karen Freberg

FEBRUARY 2, 2020

Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Brands engaging other brands for the most part. Brands were engaging with each other – but not necessarily with the audience members to a certain degree. Genius, Sprint.

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Social Media Analysis Media Viral 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign.

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The Stalwart Blog

APRIL 26, 2020

Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. Phone videos become viral, whether it’s legitimate or not. Next week we are going to have a whole brand new lineup. You have yourself a safe and enjoyable weekend.

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