Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
Agility PR Solutions
NOVEMBER 3, 2022
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time.
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Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
NewsWhip
OCTOBER 13, 2022
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .
Prohibition
DECEMBER 13, 2021
This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.
5W PR
AUGUST 16, 2020
Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.
PRSay
JULY 21, 2020
On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand.
Prohibition
JANUARY 7, 2022
Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. This quote could not be any more true for crisis planning. What is a crisis?
Cision
JULY 27, 2017
But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.
PRSay
APRIL 6, 2018
Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Wells Fargo.
Critical Mention
FEBRUARY 25, 2022
Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.
Victorious PR
MARCH 30, 2023
Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.
Prohibition
SEPTEMBER 27, 2022
Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.
Shift Communications
JULY 19, 2017
Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Emily Mong.
PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Critical audiences today expect transparency from brands and those with whom they do business.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.
Onclusive
NOVEMBER 8, 2023
But this task comes with an array of challenges that call for extensive media tracking tools. But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Accuracy of Automated Tools: Automated tools are a necessity.
Prohibition
AUGUST 4, 2021
A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.
Prohibition
AUGUST 1, 2023
As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.
Agility PR Solutions
OCTOBER 14, 2019
Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.
Melissa Agnes
FEBRUARY 1, 2017
Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Remaining on the topic of emotional impact and the human factors of crisis management and preparedness, I’m excited to be sharing the latest Crisis Intelligence Podcast with you!
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. This type of monitoring can be done using a tool like our top author leaderboards. “If Rising audience-side misinformation.
Prohibition
AUGUST 2, 2023
Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.
Buchanan PR
APRIL 17, 2024
It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social Media Monitoring Social monitoring involves the systematic tracking of brand mentions, keywords, and relevant conversations across various social platforms.
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2023
For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.
Victorious PR
MARCH 30, 2023
Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.
Onclusive
APRIL 22, 2021
Develop and circulate a crisis management plan. Being ready with a PR crisis management plan not only shows that you are prepared and in control of your response, but it also saves everyone involved unnecessary stress and confusion. Keep your plan up-to-date and practice often.
Melissa Agnes
JULY 26, 2016
Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.
Cision
JULY 31, 2015
Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. Follow words with actions.
Onclusive
APRIL 29, 2021
It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders.
5W PR
MAY 27, 2024
In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Transparency and authenticity Honesty reigns supreme.
Shift Communications
JULY 24, 2017
s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must.
PRSay
JUNE 16, 2023
Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. While AI tools can boost efficiency and productivity, they should not be used to deceive or mislead audiences.
Konnect Agency
APRIL 20, 2021
It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. This factor has significantly raised the stakes of urgency when a crisis occurs. . Getting Ready. We cannot stress this enough! What To Do When Trouble Strikes.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.
PRSay
NOVEMBER 9, 2021
Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Prepare and plan. legal, public relations).
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. The modern online newsroom has become a strategic tool for communicators.
Melissa Agnes
MARCH 6, 2018
Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.
PeakMetrics Insights
FEBRUARY 13, 2019
Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.
Presspage
FEBRUARY 28, 2024
That same PWC survey found that only 23% of people felt that their company’s various crisis management functions are well integrated, while less than half of business communicators admit to having a documented crisis comms plan drafted, according to JOTW. What’s the first step to getting started? So what’s the way to go?
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