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State of The PR Industry: A Look Back at 2021

Onclusive

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. Inside, you’ll also find the links to each webinar recording, which you can watch on demand at your convenience.

Industry 221
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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. With effective PR strategies, companies can enhance brand awareness, generate leads, stand out from competitors, manage crises, and attract investors. It also builds trust among potential customers.

B2B 78
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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

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Social Listening: When #AI Takes Over

Deirdre Breakenridge

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399
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Strategies for collaborating with marketing

Onclusive

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195
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Maintain a Strong Brand with PR

Victorious PR

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.