Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 357

Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. Brand PR Ronn Torossian Business Insights StrategyThe ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Do Consumers Expect From Brands Online?

HMA Public Relations

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin. Social Media brands social media Twitter

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. Public Relations branding

Local 126

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.

Brand 195

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

Local 124

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETINGRecently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. Public Relations branding

How designer brands are targeting new consumers

NewsWhip

Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. Similarly to Balenciaga, Kanye West’s Yeezy brand announced last year that they’d be partnering with Gap.

When is a Brand Connecting or Pestering?

Ronn Torossian

An increasing number of consumers have now adopted and […]. The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING Strategy

Brand 311

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Brand Engagement Through Chat Marketing

Ronn Torossian

Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian Strategy

Brand 195

10 tips for building a community around your brand

PR Daily

As consumers’ expectations around the customer experience continue to evolve, so does their desire for deeper, more meaningful relationships with the companies they support. How to build a successful brand community. Understand your brand’s mission, values and personality.

Authenticity gap: Brands are failing on nearly half of what consumers expect from them

Agility PR Solutions

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Half of consumers feel unseen by the brands they interact with—how marketers must adapt

Agility PR Solutions

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Public Relations brandin

Influential eSports Brands

5W PR

This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry. Branding Consumer PR

Brand 85

85 percent of consumers decide against buying because of brands’ climate change inaction

Agility PR Solutions

Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.

3 ways more effective marketing strategies can reconnect disloyal consumers with brands

Agility PR Solutions

The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions. Public Relations branding

5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI

Agility PR Solutions

The post 5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI appeared first on Agility PR Solutions. Public Relations branding

3 ways brands can support consumers’ mental well-being

PR Daily

Still, marketers wading into these waters need to understand what mental health is and the ways in which brands can provide meaningful support beyond virtue signaling. It doesn’t matter what type of product you are; every brand is now, or needs to be, a service offering.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 109

Mentor branding: Today’s consumers want brands to inspire, advocate and inform

Agility PR Solutions

The post Mentor branding: Today’s consumers want brands to inspire, advocate and inform appeared first on Agility PR Solutions. Public Relations branding

Consumers now more selective about where, when and how they share information with brands

Agility PR Solutions

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Public Relations branding

The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. Public Relations branding

4 clever ways to increase brand awareness

Agility PR Solutions

Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions. Public Relations branding

Brand 132

3 tips for developing your message around your brand purpose

PR Daily

It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Corporate social responsibility is nothing new.

Brand 143

Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company

Agility PR Solutions

Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Public Relations branding

Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Agility PR Solutions

Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Conversational commerce: 83% of consumers say they would buy products via brand messaging

Agility PR Solutions

A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers over messaging—highlighting an opportunity for brands to drive increased revenue by offering […].

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. Krispy Kreme isn’t the only brand trying to juice vaccine uptake with freebies. Only 17% said it would worsen their opinion of the brand.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

With frustrated consumers ready to abandon brands, it’s time to change engagement channels

Agility PR Solutions

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Covid-19 Public Relations branding

Is personalization working? Wide disconnect between brand and consumer perceptions revealed

Agility PR Solutions

Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. Wide disconnect between brand and consumer perceptions revealed appeared first on Agility PR Solutions.

Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions. While we expect to see continued growth in brands who choose to tackle social issues, these five brands are already leading and changing the conversation for causes they’re passionate about.

Brand 130