Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. consumers from […].

Disrupting brand preference—more than ever, consumers are buying nontraditionally

Agility PR Solutions

A new report from digital media and marketing trade association IAB shows that shoppers of “disruptor” (or direct) brands—those that are predominantly sold online, and marketed directly to […]. Marketing Public Relations branding

How and where media is consumed has dramatic effects on brand loyalty

Agility PR Solutions

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The study, The Great Divide: Connecting Brands to the Real Needs […]. The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. Public Relations branding

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). In our coverage of Sprout Social’s Social Media Index for 2019 , consumers reported that the No.

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4 Ways to Win Over Skeptical Consumers

Cision

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. In the early 2000s, brands relied on emotional marketing to persuade people to buy their products. All of the goodwill that brands had generated disappeared.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. The post Do brands lie? Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Consumers believe brands can help unite a divided world, new WE Comms study finds

Agility PR Solutions

Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. How can brand managers build loyalty with their audiences? Consumers say they are open to trying new products.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. Everyone likes to feel as if they are a part of something.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. Public Relations branding

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Consumers want brands to take stands—are investors following suit?

Agility PR Solutions

Brands and businesses are keenly aware of the “social” side of their endeavors, and we don’t mean Twitter and Facebook. The post Consumers want brands to take stands—are investors following suit? Public Relations branding

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. A recent example of this is the upscale British fashion brand, Burberry.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand.

All consumer sectors want blended experiences—how can brands deliver?

Agility PR Solutions

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council.

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

Consumers want brands to speak out on issues—but some are riskier than others

Agility PR Solutions

The post Consumers want brands to speak out on issues—but some are riskier than others appeared first on Agility PR Solutions. Public Relations brandingPeople expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues.

America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding

Despite fake news concerns, consumers say earned media drives brand awareness best

Agility PR Solutions

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

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New report examines brands consumers believe possess verified “trust”

Agility PR Solutions

The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions.

Engaging the Sci-Fi Shopper—future proofing your brand for the new consumer

Agility PR Solutions

Brands are reportedly trying to understand and get a functional handle on the customer experience, but despite big investments and a data-rich toolset, this remains an elusive goal. Public Relations branding

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.

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Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change. Getting your followers to prioritize your page may be a challenge, but once they do, your brand will benefit from getting content in front of those who want it.

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections?

Trust is the holy grail—once brands secure it, U.S. consumers are loyal for life

Agility PR Solutions

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.

How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth. Fighting brand dilution from within.

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Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Meet your audience where they are, and, when appropriate, throw shade at your competitors—provided your overall message fits your campaign goals and brand voice. However, only one in three consumers trust most of the brands they regularly patronize.

#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. Branding Media PR 2.0

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New report reveals the most relevant brands in consumers’ lives

Agility PR Solutions

New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance.

3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

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Consumers are mad as hell and can’t take it anymore—4 in 5 give brands the thumbs down

Agility PR Solutions

The customer experience is becoming synonymous with disappointment—and brands still can’t figure out what to do about it. The post Consumers are mad as hell and can’t take it anymore—4 in 5 give brands the thumbs down appeared first on Agility PR Solutions.

Which big brands do consumers trust with their data—and which are creepy?

Agility PR Solutions

The post Which big brands do consumers trust with their data—and which are creepy? Public Relations branding