The Modern PR Approach For B2B Tech Companies
ImPRessions - Crenshaw Communications
AUGUST 30, 2023
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.
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