5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators.

Creativity 62

Creativity Social Media Facebook Instagram 62

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Ronn Torossian

OCTOBER 24, 2023

In the ever shifting landscape of digital marketing, the role of a digital media coordinator has become increasingly vital. This is a position that requires a combination of technical prowess, creative flair, and strategic thinking to effectively navigate the digital realm and connect brands with their audiences.

Media 195

Media Creativity Brand Branding 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.

Twitter 148

Twitter Brand Branding Retail 148

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Brands can also partner with dentists to offer real-world rewards for in-app achievements, gamifying good oral hygiene.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. People drive a brand, not analytics.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok. billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Let’s explore the collaborations that drove top engagement on social media, transforming the digital landscape into an enchanting Barbie dream world.

Brand 78

Brand Branding Instagram Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Agility PR Solutions

OCTOBER 4, 2023

Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. Even more recently, there’s been a social media arms race as platforms stockpile different ad formats to stay relevant and push innovation and engagement.

Creativity 105

Creativity Social Media Marketing Brand 105

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Policies 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Karen Freberg

MARCH 12, 2022

This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. personal brand assignment, strategic plan, etc). Why these brands?

Creativity 99

Creativity Social Media Groups Video 99

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Brand 136

Brand Branding How To Storytelling 136

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 million engagements alone.

Instagram 78

Instagram Brand Branding Automotive 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Where to post.

Social Media 344

Social Media Media B2B Leadership 344

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media.

Social Media 64

Social Media Brand Branding Media 64

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89