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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334
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23 Digital PR Examples and Strategys That Work Today

Buzzstream

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. More on this in a bit.)

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 108
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10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. While there are some voices belonging to the company in the documentary, there is no selling. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 67
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The company repeated this template in subsequent years with comparable success.

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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. I joined Steve Hausle as a founding management team of 6 for a company that provide highly secure remote backup. My first job was to name the company. Axcient was born.