Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

David PR Group

NOVEMBER 12, 2015

I’m talking about the concept of “exceptional customer service.” According to Solis, not only are most businesses failing at the customer experience, but they are failing by design. Solis says that asking the question “What would my digital customer do?” Storytelling. Sound familiar? He calls it an “analog app.”

Television 40

Television Customer Service Storytelling System 40

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Delivering a consistently exceptional experience is essential.

Brand 40

Brand Branding Product Launch Guidelines 40

Deirdre Breakenridge

OCTOBER 20, 2015

In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.” How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR.

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Media and journalism.

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Conference Marketing Case Study Content Marketing 97

PR Conversations

OCTOBER 20, 2015

I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. So yes, what I read influences me.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. It comes down to product launches. They’re making it worse. Chris: Yes. Please reach out on LinkedIn if we’re not connected already. read more. #18:

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Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 21, 2015

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 13) Mike Stelzner. Social Media Marketing Podcast. 38) Ed Gandia. High Income Business Writing. 41) Greg Hickman. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Click here to read the entire first e-book.

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Leadership Brand Branding How To 111