The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 3) Emotional connection with customers. “I 5) Alignment of marketing and customer success. “A

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

There’s some cause for concern: self-driving cars, augmented and virtual reality, and chat bots handling customer service. Understanding that storytelling helps people remember key points, writers appeal to fear, joy, love, persuasion, anger and other emotions when creating content.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

5 ways Zappos fosters a culture of storytelling

PR Daily

This environment also affects customer service and how employees share consumer stories. Zappos has teams dedicated to customer service, along with marketing and PR; listening for mentions of Zappos is a regular part of the job.

How to Get Your Brand Noticed in a Crowded Market

ReimaginePR

Define your average customer. Once you understand who your audience is and why they need your product or service, it’s a lot easier to spot them out in a crowd. Commit to Customer Service. Be known as a brand that takes care of their customers.

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4 rules Grubhub follows to drive social media success

PR Daily

million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more. Marketing Media Relations Social Media Storytelling Grubhub

Behind the Headlines With Katja Schroeder

Cision

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. Can you explain what transmedia storytelling is?

United Airline’s Latest Customer Letter Hits the Right Notes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve certainly taken my shots at United over the years with posts ranging from “The Worst Customer Service Narrative in the History of Branding” to the recent “United Enters Third Stage of a.more. The post United Airline’s Latest Customer Letter Hits the Right Notes appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life.

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How to get to know your audience

PR Daily

Although you know the importance of a solid customer service strategy, you might not know where to start. Many brand managers fail to train their customer service representatives properly. Call your customers. Your audience is a fundamental part of your business.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Invest In a Motivating Storyteller. So-so B2B content marketing is based around a company’s product or service -- but great, inspiring B2B content marketing is built upon storytelling. That’s the beauty of storytelling. Is your B2B content marketing strategy successful?

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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. the eyes of customers or journalists. Multimedia Development & Visual Storytelling.

4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

Listen to their needs and feedback online, and regularly interact with them to provide the customer service they crave. Great storytelling steals the show. ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.”

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling.

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials.

PR Not Working? Here’s Why

ReimaginePR

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. Put yourself in the shoes of your customer. If you have failed your customer, own it.

McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

Customer-centricity have raised expectations across the board,” according to the authors, a point which underscores the common theme. It’s putting customer experience (CX) first – that they have a better installation or implementation experience. by Frank Strong.

4 ways e-commerce marketers can make a splash

PR Daily

Whatever your base, make sure your products and services are easy to find and that your website is easy to navigate on both desktop and mobile devices. The more your content focuses on information and storytelling that is valuable to consumers, the better.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Storyteller. Next, if he encounters any issues with the purchasing process we need to make sure his customer service experience is as smooth as possible and all of his questions get answered. Guest Post by Matt LaCasse.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Enterprise businesses are going through a digital transformation and executives are demanding measurable returns.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad.

Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

It was just over ten years ago when reaching audiences meant relying on the journalists as gatekeepers, pushing email blasts to customers and websites were the digital brochure. If you think about it: the only ones who will miss you are just your current customers, prospects, and journalists. Customer service – When on Facebook, customers expect an immediate response when messaging brands via a Facebook Page.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Storytelling. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

She has helped many businesses with their social media and customer service strategies, including such such well-known companies as NASA, IBM, and American Express. Follow her to get insights into social media and customer service. With over 20 years of experience in the field of marketing, as well as awards to support his accomplishments, Paul Dunay, who oversees a financial services marketing team at PwC, is a marketing phenom.

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Be Human: 4 Lessons From xPotomac 2015

Cision

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing.

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

5 terrific tips for winning industry awards

PR Daily

Whether you’re entering a customer case study, product or individual award, the judges are looking for quantifiable success. When submitting for a customer service award, provide numbers reflecting customer reviews and testimonials.

Facebook rolls out helpful tools for marketers

PR Daily

It will act as a customer service tool as well as a channel for buying goods and services. "We Facebook is opening the technology so developers and brand managers can customize the app to fit their customers’ needs.

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Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Recently, on their weekly The Digital Dish podcast recorded on Blab co-hosts, Cathy Hackl , and Lisa Buyer interviewed Collin Austin , Entrepreneur, Motivational Speaker and COE-Chief of Everything of New Scooters 4 Less on how he utilizes Snapchat to stay connected with his customers.

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3 tactics for improving your social media channels

Media Bullseye

These channels give brands the opportunity to communicate with their existing base of customers and reach new customers who may have never heard of them without this easy-to-access platform. Additionally, positive social engagement can lead to more customers. Good storytelling.

4 reasons to monitor your brand online

PR Daily

Would you respond to a customer who approaches you after a presentation to tell you how much they love your product? If a customer endorses your product in a blog post, how long would it take you to thank them for the shout-out? Customers often compare products online.

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Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

But consistency goes beyond the products you develop and customer service you provide. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling.

Why marketers should make room for millennials

PR Daily

Marketer Bryan Eisenberg drives this point home when he says, “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” Marketers are increasingly sales-literate, working hand-in-hand with sales teams to drive customers through the sales pipeline.

How to create a culture abuzz with internal fans and advocates

PR Daily

A positive employee attitude can engage your customers as well. That’s crucial to reckon with, because as many as 68 percent of customers abandon a brand as a direct response to poor employee attitude. company culture and customer service. Better brand storytelling.

Be All In Or Get All Out With Content Marketing

Beyond PR

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Public relations in 2018

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 The skills of public relations in listening, storytelling and content, can make communities vibrant.