MaccaPR

JUNE 8, 2017

As a PR guy who himself has been a guest on her show, I’m a fan. In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes.

Radio 89

Radio Instagram Pitching Interviews 89

Beyond PR

NOVEMBER 3, 2016

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. It tells people what you excel at, what you stand for, and how you can deliver. To better visualize your story, Deziel suggests mind-mapping your expertise and passions. Find Clarity. Aim for Completeness.

Brand 40

Brand Branding Twitter Reputation 40

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch.

Interviews 28

Interviews SEO Banking Radio 28

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. Just like a blog post or white paper, the video wasn’t designed to drive sales immediately. Infographic?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

The Proactive Report

AUGUST 5, 2016

Often, it provides language we see verbatim in news stories.”. Makes reporting the story easier. Has excellent visuals that extend and enhance the story for the reader. SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Beyond PR

JULY 14, 2016

If you do that, you’re bound to be disappointed — and committing a cardinal PR faux pas,” Larry said to me when I spoke with him recently about the multichannel power of video. It’s about telling a better story and offering a seamless customer experience across every channel your audience frequents.

Video 40

Video How To Instagram Facebook 40

Journalistics

MARCH 24, 2015

– do you still think you can tell customers what you want them to do and have them actually do it? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What’s a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. They also tend to be better known and trusted, to new audiences in particular.

Engineering 40

Engineering Google SEO Guidelines 40

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. And I’ll conclude by identifying the new skills and attributes of the modern PR professional. Well in more than 25 years of practising professional public relations I’ve never once been in control and I’ve never met an honest PR person who was.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. Better work, happier clients, and more time left to sell to other clients. Better work, happier clients, and more time left to sell to other clients. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

Journalistics

APRIL 5, 2016

Tip #1: Tell Your Story with Pictures. If you’re not already a mobile-native publicist, you need to evolve your skills to work better with this emerging group of multimedia and mobile-savvy reporter. Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Tip #1: Tell Your Story with Pictures. If you’re not already a mobile-native publicist, you need to evolve your skills to work better with this emerging group of multimedia and mobile-savvy reporter. Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40

Beyond PR

MAY 3, 2016

Even better if they can submit an “action shot” which will convey more authority to better help establish their expertise. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. For live events you can include a photo of the venue, city or even regional icons.

How To 40

How To Infographics Video Instagram 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 6 Tell me a story.

Publicity 164

Publicity Ethics Data Community 164