blogs pr-tips-reactive-media-pitches 
ImPRessions - Crenshaw Communications
OCTOBER 5, 2021
How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. How Newsjacking Works. How soon is too soon, though?
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches.
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ImPRessions - Crenshaw Communications
DECEMBER 27, 2018
In PR , we’re getting ready to clear an ever-rising bar. 10 resolutions for better PR campaigns in 2019. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance.
ImPRessions - Crenshaw Communications
APRIL 2, 2019
PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.
Stern + Associates
MARCH 17, 2023
The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.
ImPRessions - Crenshaw Communications
MARCH 21, 2019
PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Here are five PR tactics to get the word out on an organization’s values. Partners with the same values. Take the stage.
ImPRessions - Crenshaw Communications
FEBRUARY 26, 2019
For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Immersion is key to great PR. Get your PR plan together.
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