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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370
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Talking Points – A Year in Review

Communications Conversations

Continued my Talking Points blog (now the longest-running PR blog in Minnesota). Continued the Talking Points Podcast with Kevin Hunt (the longest-running PR and corp comms podcast in Minnesota). Continued the Talking Points Podcast with Kevin Hunt (the longest-running PR and corp comms podcast in Minnesota).

Banking 78
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Digital and Omnichannel – More Important Than Ever

5W PR

FitForCommerce estimates that BOPIS doubled in the first half of 2020, especially with many retailers expanding their BOPIS options to include curbside pickup. With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies.

Retail 88
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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

And just like every other facade of life in 2020, our team’s conference season looked quite different this year. Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Photo credit: PR 20/20 teammate Ashley Sam's INBOUND setup. Marketing Hub.

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10 Best Speaker Quotes from MAICON

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. If you missed the event, check out these quotes from some of MAICON's incredible speakers for a taste of what to expect next year. His advice? Start learning today.”.

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Future of PR: 2020 edition

Stephen Waddington

This is my annual long-read essay on the future of the PR business. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science.