Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Fewer journalists, more PR people. More difficult to get their attention.”

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? There’s power in a good little story about PR success. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. Where I had something to add, I inserted commentary denoted by italics.

Survey 101

Survey Report Media B2B 101

Bianchi Biz Blog

NOVEMBER 9, 2020

Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. Click To Tweet.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. This runs counter to current trends among the general public – but that’s a different blog post.

Social Media 108

Social Media Report Survey Media 108

Sword and the Script

FEBRUARY 26, 2019

It’s hard to get a bona fide reporter’s attention – and even harder to get them with enough free brain space to genuinely evaluate a story idea. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. I’m not alone in this viewpoint.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The growth presents both an opportunity and a challenge for PR. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I’ve kept notes about all of the things that make it harder than they need to be. media@team.com ).

Company 98

Company Survey Pitching Report 98

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Communications Conversations

OCTOBER 15, 2019

Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. PR pros say so themselves! The rest surveyed (95%!) And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

5W PR

DECEMBER 4, 2018

Staying ahead of the game in PR means making sure you your strategy is fresh, relevant and in sync with your brand’s values. Living in a world of a hyperactive news cycle means that this is harder than ever. A recent survey in Forbes concluded 92% of consumers trust influencers over celebrities and traditional advertising.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here. If you want blogs, you don’t want press releases.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JULY 10, 2018

Of course, I jumped to make it happen. The PR Opportunity for Brands as Publishers Tinker with Journalism. How to Generate Media Referenceable B2B Customers with a Blog. A survey of corporate communicators that I teamed up with Ned Lundquist to field found that more than half (51%) believe media relations has gotten harder.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Sword and the Script

FEBRUARY 6, 2018

The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. This year the survey was conducted in 28 countries and obtained 1,150 respondents per country. 59% say it’s harder to tell if news was produced by a respected news organization.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Answered: made the job much harder ).

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post.

Publicity 142

Publicity Survey Pitching Creativity 142

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. So, what do PR people think about media and bias? Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists.

Survey 155

Survey Data Media Ethics 155

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 136

B2B Video Marketing Survey 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. So, what’s PR to do about it? The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries.

Survey 90

Survey Journalism Study Pitching 90

Buzzstream

FEBRUARY 1, 2024

The less spam we put out, the more our outreach gets ignored, making it harder for ourselves in the long run. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. to identify harder-to-find email addresses. Creating content around these growing trends makes your pitch much more valuable.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Vendors love to make products sound like they solve all your problems. They don’t.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020. Christine Moorman | Duke University.

Marketing 99

Marketing Content Marketing Advertising Advertising 99