Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. ” – Andrew Hutchinson, Content Manager, Social Media Today.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. More links mean more traffic… and if the website converts, it means more sales.

Measurement 140

Measurement Tools Analytics Data 140

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. Being a part of this process has opened new doors for me as an activist and PR professional that I couldn’t be more excited to explore. By Jaden Gill, Account Coordinator.

Storytelling 36

Storytelling Community Industry Transportation 36

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

5W PR

FEBRUARY 11, 2019

It’s about what you do with that attention and how you measure its effectiveness and profitability. Questions should include but may not be limited to: Who’s talking? What are they saying? How should I respond? What do I want them to say? 1 – Decide Which Sources and Subjects You Want to Track.

Media 68

Media Tools Data Trends 68

Shift Communications

MARCH 3, 2016

With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin. Meet Hugh Forrest, Founding Director of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

MAY 5, 2016

When I tell people I used to work in political PR, they normally respond with a “that must’ve been exciting” or “wow, never a dull day on that front.” Political PR is exciting. I have a number of answers to this question, but for the purpose of this blog post, I’ll stick with just one. They’re right. In DC, that was Twitter.

B2B 60

B2B Creativity Report Twitter 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. Yes, the rupee is 62 against the U.S.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? How can you ensure you come off as genuine? What are your thoughts on pitching from an in-house email address vs. having your PR agency conduct the pitch if it’s a new media target? Here, he responds to the remaining unanswered ones: 1.

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. And while I haven’t asked him, I’d bet my house on him believing in karma. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

The Hoffman Agency

JULY 23, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. At no point during that time has meaningful measurement of PR not been an issue. That’s not to say that PR doesn’t have value.

Measurement 28

Measurement Insurance Insurance Reputation 28

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

The Hoffman Agency

AUGUST 1, 2019

In fact, rather than just blending in, I would argue that PR needs to be at the centre of a marketing campaign. The dial is turning for PR as a result of two global factors; first, the recession of the last decade means marketing budgets have been slashed year-on-year. Account Director, Europe. Second, thanks to Trump et al.,

Storytelling 34

Storytelling Creativity Agency Industry 34

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115