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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

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Bias in AI and How to Deal With It

5W PR

Artificial Intelligence (AI) has become increasingly integrated into various aspects of our lives, from healthcare to hiring processes, offering the promise of efficiency, accuracy, and convenience. Racial bias in AI AI algorithms have been known to demonstrate racial bias, especially in healthcare applications.

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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

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How Public Relations Humanizes AI Innovations

5W PR

Its uses span a broad spectrum, from healthcare, where it assists in disease diagnosis, to finance, where it facilitates better, more precise processing and fraud prevention. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Science-based claims Ensure that all claims about product efficacy are backed by scientific evidence.

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Articles By Melissa Agnes and from The Crisis Intelligence Blog.

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Articles By Melissa Agnes and from The Crisis Intelligence Blog.