Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web.

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How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies?

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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. The Verge has popularized various guides about technology and its effects on the society.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Tchividjian writes weekly ethics blog. .

The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019

Sword and the Script

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

What Responsive Web Design Means for You and Your Content

Beyond PR

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. This is where the power of Responsive Web Design (RWD) comes in.

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5 technologies that will change how you do PR


The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

The best of the 'Best of' health care blogs

PR Daily

Blogs are a great way to spread the word about what your organization is up to—new medications, cutting-edge technologies, patient success stories, and more. tracks blogs in many categories, including health care. 1 blog was from Modernhealthcare.com.

How to Research Industry Trends Hassle-Free

Shift Communications

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. We’ll uncover more market research capabilities using this tool in our upcoming blog post covering the topic.

Marketers don’t be fooled – blogging still isn’t dead – the proof

Norton's Notes

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. The meteoric rise of the blog began in the early 2000’s. Blogging has spawned a wealth of new forms of media and even apps.

How the coronavirus has spread online


Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. She’s most interested in the future of technology and its impact on humanity.

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Ted Underwood on Topic Modeling and PR

Flack's Revenge

I had wanted to learn about technologies and research that can help understand online content, and answer questions like “what topics are being shared, discussed and trending?” I hope my blog visitors find the information helpful and interesting, thanks for reading.

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Could Google News disappear in Europe?

PR in High Definition

A study in 2017 by the Spanish Association of Publishers of Periodical Publications found that the Spanish law caused publishers to lose 13% of their web traffic, resulting in a nine million Euro loss. Blog Charlotte Stoel PR tools Social media Technology

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Many shops still write their copy in Word, which is notoriously difficult to translate to the web.

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Use these 9 Tips to Become a Leader in Digital

PR Expanded

Talking to people is how I made it on this blog! Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. A Guest Post by Sedale McCall, Digital Communications Specialist.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Web Designer News. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Events NY Tech Tech Technology enterprise technology influencer marketing tech PR UXI enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.

How DOES Mobile Change The Brandscape?

Shift Communications

In the internet of a decade ago, users experienced brands primarily through web browsers. Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different.

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How Digital PR Pros Can Cope with Recent Google Search Updates


The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Featured Best Practices web distribution

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Be more incredible

PR in High Definition

It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. I learn something every time I visit the Moz blog.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM


based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

Why It’s Hard to Measure PR in the First Place


That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

How AI Can Help Your PR Strategy


In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Blog AirPR content content marketing PR public relations

Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results.

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. PR earned media PR tech PR tech briefing PR vendors tech Technology

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

I approached him after and asked if I could follow up with some questions for this blog. Can marketers use open source or low-cost or free Web tools?

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #5: Read Creative Blogs.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Web Designer News. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Events NY Tech Tech TechnologyI enjoyed the NY Enterprise Tech Meetup last week.

Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. has made the daily nuts and bolts of public relations work unrecognizable from a decade ago.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

It reminded me of the awesome power of crowdsourcing and the social web. Coverage in various categories (type of media or blog, quality of placement). Agency news Marketing PR Tech Public Relations Tech PR Technology dashboard metrics PR

The Future of Marketing with Gini Dietrich

Shift Communications

Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. Wearable technology, and the ground that it breaks from an individualized marketing vs. marketing to the masses perspective, will help pave the way.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

SXSW Kicks Off Bad Pitch Blog Spring Tour

Bad Pitch Blog

According to SXSW the Platinum Track will “feature some of the most provocative individuals and ideas in music, film and interactive technology. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Blog Interviews