Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

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Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received?

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

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Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?

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Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

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Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Without trust in a data management process and solution, the data-driven journey does not even begin.

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Onclusive

DECEMBER 6, 2017

Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

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Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?

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Data-Driven PR Exercises Measurement Data 195

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. This helps you measure how a campaign or individual piece of content performs. Want to know more?

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Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

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Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

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Data Data-Driven PR Analytics Measurement 170

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Reach and Impressions : Measures the potential audience size for your posts.

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Trends YouTube Video Social Media 105

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure.

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Trends Publicity Data-Driven PR Government 150

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access.

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Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Suppose you’re trying to formulate a 2015 SEO strategy.

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 30, 2015

It’s a brochure, a cultural touchpoint and an ideal place for not only aggregating content in one spot but also for measuring how effective your efforts have been in wooing prospects to check out your offerings. The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect.

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Data-Driven PR Data Analytics Mobile 60

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.

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Data Publicity Data-Driven PR How To 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We PR grows more in demand. Data-driven PR. You’ll find my own prognostication at the very bottom.

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Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

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Analytics Data-Driven PR Measurement Google 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. HOW TO BEST MEASURE YOUR PR SUCCESS. Here’s how. Where are these metrics located within Google Analytics?

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Analytics Google Measurement Data 74

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

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Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

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Marketing Data-Driven PR Analytics Training 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem. Numbers do not lie!

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Data SEO Guidelines Advertising 92

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. Getting Your PR Measurement Program in Shape for 2016.

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Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Here’s how.

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Twitter Pitching Facebook Data 74

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Interestingly there were no formal blogs on any of the sites. The days of “is social important?”

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B2B Marketing Construction Analytics 60

5W PR

JUNE 6, 2022

The biggest benefit of utilizing digital PR is that companies can keep track of the performance of their PR efforts in digital spaces through their SEO strategies too. Elements such as search engine ranking, keywords, and link building are all helpful ways that companies can measure the success of their digital RP efforts.

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Trends Data SEO Consumer 88

Shift Communications

JUNE 22, 2015

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The slope of the line is measured with a term named R-squared. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content.

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Social Media Media Data LinkedIn 60

Shift Communications

MAY 3, 2016

At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Sign up for our weekly newsletter or check out some our content like our measuring PR in the 21 st Century ebook to help baseline and set yourself up for what’s next.

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