Remove Blogging Remove Customer Service Remove Document Remove Measurement

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. the eyes of customers or journalists. Iterative PR Measurement. Blog Musings PR industry

Smart methods to keep an eye on your competition

PR Daily

In-depth competitor research is crucial to knowing how your products and services stack up in the marketplace—whether they are cheaper or more expensive, inferior or superior in certain ways. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

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PR Metrics Deconfuzzled.

Rock the Status Quo

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST).

Smart methods to keep an eye on your competition

PR Daily

In-depth competitor research is crucial to knowing how your products and services stack up in the marketplace—whether they are cheaper or more expensive, inferior or superior in certain ways. Competitors often post documents online, thinking no one will find it if they don’t link to it.

How to Self-Publish Your Content Cheap and Quick

Cision

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality.

Print 267

Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service broadcasting is failing to pick up the shortfall. Vuelio named this blog the best PR and communications blog in 2019.

Ethics 123

Offer a clear vision to help staffers become brand advocates

PR Daily

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. It’s also rather easy to measure success. Just include a custom shortened link (through bit.ly, Hootsuite, Buffer, etc.)

20 key responsibilities for today’s PR pro

PR Daily

There’s often lack of clarity about goals, measurement and priorities, resulting in an inefficient, scattershot approach. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication and the like.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could encourage employees to share anything from blog posts to event information and job vacancies. The key is measurement.

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Talkwalker has introduced a new feature it’s calling Customer Data +. 2) TVEyes launches podcast monitoring service.

10 Must-See Presentations at #CMWorld 2016

Beyond PR

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Tell your teams who your target audience is, what they are creating, and your measure of success. The same is true for your customers.

Five Productivity Tools for PR Pros

Waxing UnLyrical

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Oh, one other thing: my blog = my sandbox.

Tools 107

Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Facebook has a strong and growing platform of services including Instagram and WhatsApp.

25 New Facebook Features Released Last Week

Cision

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature.