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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

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Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

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My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Digital PR Blogging content marketing Social Media' Not too bad. I can live with that.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

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3 Ways to Promote Content Marketing with Press Releases

Beyond PR

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.