Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

JUNE 27, 2023

These lists can then be used in targeted emails and workflows. To create smart content, select a module in an email, blog post, website page, or template. Once you’ve created your rule, you’ll edit a page’s content based on your different categories. Click "Add” under “Smart rules” and create your rule.

Tools 71

Tools Analytics Report Google 71

Landis PR

MAY 1, 2023

Writing For those who must create a lot of content quickly, Ryter is an affordable AI writing assistant that helps you write emails, blogs, social posts and more. The goal of Ryter is to provide an all-in-one writing assistant that you can use for your entire workflow rather than relying on multiple apps.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner. The products for bloggers (and businesses with blogs) look good. FeedBlitz was discussed as an alternative.

Google 108

Google Tools Analytics Blogging 108

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. There are a lot of options for how you create your schedule and depends on your marketing team’s workflow. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. – I like to look at platforms in one of three categories: Strategic, Emerging or Experimental. What’s a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

NewsWhip

DECEMBER 21, 2023

Publishers have increasingly utilized Instagram Reels and TikTok for reporting this year, with the likes of BBC, Daily Mail, and the New York Times all earning exceptionally high engagement to this bite-sized style of content, which we discussed in our blog this past fall.

Trends 78

Trends Social Media Community Viral 78

Buzzstream

DECEMBER 20, 2023

Simply visit the website and scan through the list of categories to find the best fit. Efficient integration can save time and improve workflow. Guest blogging is another technique that involves writing and publishing an article on someone else’s website or blog.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

MAY 1, 2017

Further, campaigns must fall within the following six categories: Education. Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. Additionally, Facebook just opened up their platform for personal donations for Facebook Live broadcasts. Similar to a GoFundMe campaign. Pet Medical.

Facebook 63

Facebook Video How To Retail 63

Presspage

JULY 5, 2017

Check which workflows you could automate. Make it easy for visitors to add your RSS feed to their feed program by adding a link in a logical place, and think about the option to provide separate RSS feeds for sub-sites or categories. Blogs are a great way to provide valuable content to your audiences.

Education 84

Education Resources Internal International 84

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. 12) Picks from the PR tech vendor blog and trade news. Here are a few picks from the vendor blogs.

Software 101

Software Analysis Data Tools 101

Buzzstream

DECEMBER 20, 2023

Simply visit the website and scan through the list of categories to find the best fit. Efficient integration can save time and improve workflow. Guest blogging is another technique that involves writing and publishing an article on someone else’s website or blog.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Simply visit the website and scan through the list of categories to find the best fit. Efficient integration can save time and improve workflow. Guest blogging is another technique that involves writing and publishing an article on someone else’s website or blog.

Tools 62

Tools SEO Analysis Google 62

PR 20/20

MAY 8, 2019

For example, we use this technology to deliver Marketing Analytics Reports that ask and answer important questions about your website, blog, and goal/lead performance using Google Analytics and/or HubSpot data. Ideas are organized by marketing category (e.g. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 22, 2016

In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience. Separately, I’ll promote a blog post for my prospect and customer segments. This includes fans of popular blogs, some of which have larger communities than traditional media outlets.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Table: Workflow for planning a PESO campaign Paying to play In the next section we’ll look at different forms of paid media execution. I explored the challenge of working with paid influencers in a previous article on my blog.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. This doesn’t require radical change to the workflow, systems or processes within an agency or communication team. I’d urge teams to breakdown media relations workflow and consider how each area can be modernised.

Publicity 79

Publicity Community Pinterest Reputation 79

Buzzstream

AUGUST 13, 2018

That’s because investing the work in qualifying the sites makes all of those other elements of your outreach workflow dramatically easier. Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”. That actually makes a lot of sense.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. If your pitch passes muster, the company includes it in a single daily email sent to journalists that have subscribed to those categories. 6) Picks from the PR tech vendor blogs . Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The Internet isn’t all bad news for publishers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MARCH 31, 2021

Paul: And when you see that particular kinds of content gets more social engagement or an author who is influential on a topic by virtue of how much their content gets engagement, how does that turn back into workflow? So really looking forward to this, Bryan. ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

APRIL 6, 2016

Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. After you’ve gathered your contacts, break up your lists by categories such as publication frequency and media type to ensure future targeting efforts are even more organized.

Pitching 40

Pitching Media Radio Print 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Write nurturing/sales email workflows.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114