Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Big data makes Facebook one the most amazing matchmaking services ever.

Advertising 120

Advertising Advertising Facebook B2C 120

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. © Stephen Dupont, 2017.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. If you use marketing automation software (e.g.

Blogging 168

Blogging How To Privacy Mobile 168

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They notified the content promotion staff when there was a likely winner.

Viral 120

Viral Data Web Trends 120

Sword and the Script

AUGUST 19, 2017

So, how, exactly, can top marketers pull that off? That’s the theme for this week’s Unscripted Marketing links [UML], which is returning as an occasional series, after a brief summer hiatus. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Where to find him: [link]. 7: @AlanSee | Alan See.

Twitter 60

Twitter Social Media Big Data Sports 60

PR in High Definition

NOVEMBER 23, 2016

A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. After all, PR is changing quickly.

Big Data 63

Big Data Financial Data Fashion 63

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. And that’s how G2Planet got started in creating technology platforms to manage marketing events. There’s nothing like having an experience.

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

NOVEMBER 10, 2016

But you can’t make a well-informed decision or craft a strategy unless you democratize data. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it to make your sales and marketing processes more effective.

Data 292

Data Big Data Strategy How To 292

Flatiron Communications

MAY 2, 2017

Between the CRM solutions from GMail, Mailchimp, Meltwater, and SalesForce, PR types have many choices for their email marketing software. The smarter PR set uses this platform or others like it that capture engagement to different degrees. The above tools have as their focus professionals plying the art of media relations.

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. This is one of the reasons that in some ways, marketing has gotten harder. Marketing today is dynamic and requires curiosity matched with continuous learning. And that’s the theme for this week’s Unscripted Marketing links [UML].

Web 69

Web Content Marketing Technology Creativity 69