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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior. Publication reach and consumer behavior.

Consumer 370
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Improved measurements prove PR’s business impact.

Trends 184
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. We found that publication reputation was not as predictive of website traffic, with high- and medium-reputation publications driving roughly equal website traffic.

Consumer 195
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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170
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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Company 120