Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit.

Survey 143

Survey Software B2B Pitching 143

Prohibition

MARCH 21, 2024

AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

Marketing 91

Marketing B2B Construction Consumer 91

Shift Communications

OCTOBER 12, 2015

In sales, especially in complex transactions (houses, mortgages, cars, high value B2B and B2C), the acronym BANT has been the gold standard of lead qualification ever since IBM introduced it into its sales processes decades ago. Ultimately, we generate audiences who are aware of what we have to offer and trust in our brands and reputation.

How To 60

How To Analytics B2C Google 60

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 190

Writing Communications Marketing B2B 190

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s also occasionally controversial. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 188

Marketing Content Marketing Data Social Media 188

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. The wealth of information, in fact, can be so overwhelming that it leads to purchase paralysis.

B2B 136

B2B Brand Branding Marketing 136

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Luckily, several free tools on the web help with email address verification.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. But it’s also because B2C work has changed. Company stability and reputation are also key to a business purchase. Business reputation counts. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

Cision

JANUARY 14, 2016

Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc. Quora is a great platform to establish your reputation as an expert in your niche.

Marketing 120

Marketing Pinterest Mobile Social Media 120

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. So if you only publish a blog with a corporate voice, you are missing out on building up the rank and reputation of your writers.”

Blogging 48

Blogging Employee Corporate Google 48