Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. Do they have women leadership? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Let me give you an example. Financial apps that help you grow your savings? GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). And they’re investing in great content.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

PR 20/20

JUNE 25, 2019

And it’s not just B2C. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Storytelling with the Cognitive Content Hub™. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. Lead Generation. Scale & Alignment.

Leadership 93

Leadership Brand Branding How To 93

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. We do have some overlap, but not like a traditional B2C or B2B organization. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Leadership must put the same care and attention to messaging, recruitment of ambassadors, and internal communications to be ready for what hasn’t happened. One piece of advice for today’s crisis plans?

Brand 160

Brand Branding Film Internal 160

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Similarly, B2C marketers report similar success. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Enable direct engagement with prospects and customers.

Infographics 72

Infographics Case Study Video Survey 72