ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

Advertising 78

Advertising Advertising Measurement B2C 78

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ? What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. The agency delivers creative and strategic solutions for leading brands like Nestlé, John Deere, ExxonMobil, Baha Mar, and more.

Agency 156

Agency Communications B2C Creativity 156

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

MAY 5, 2023

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

Strategy 62

Strategy Marketing Viral B2C 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. And he sees PR teams getting more involved in brand safety. Keep listening to business leaders from the PR world and your key partners to respond to changes and build the strategy that suits your team and goals.

Trends 333

Trends Industry Government Data 333

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Here are some of the key ways you can help build a strong brand through public relations. Here are some of the key ways you can help build a strong brand through public relations.

Publicity 62

Publicity Brand Branding How To 62

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Brand Marketing vs. Performance Marketing. I am the weird performance marketer who believes that brand is your best tool.”.

Storytelling 284

Storytelling B2C Retail Measurement 284

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 111

B2B Brand Branding B2C 111

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts.

Social Media 62

Social Media Strategy Media B2C 62

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. ” Learn more about HOW at howagency.co and follow us on Instagram , Twitter and TikTok.

Agency 88

Agency B2C B2B Journalism 88

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

APRIL 12, 2024

For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. This move aligns with Meta’s strategy to reduce the presence of news content on its platforms. This change aims to encourage exploration across different facets of the platform, driving users to discover diverse content.

Social Media 62

Social Media Facebook Government B2C 62

wiredPRworks

JULY 31, 2017

Taught in a quick-start format, the 3D Digital Marketing Transformations class is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks.

B2C 40

B2C B2B Strategy Marketing 40

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. In the B2C finserv report, the top 20 links brought in 2,614 shares.

Brand 77

Brand Branding Banking B2C 77

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. This dispute implies a potential shift in content creation strategies for TikTok marketers. Looking for the latest social media updates?

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. Instagram has opened this up to eight new markets including the UK! Get in contact today to find out how we could help you.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. The post Winning PR Strategies For Nonprofits appeared first on Crenshaw Communications.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149