ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. Insufficient interview prep. What happened, and what are the mid-course corrections necessary?

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. The client details features and benefits of a new B2B tech product but they fail to materialize. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JUNE 1, 2023

One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Author: Jim Bianchi Jim is president and founder of Bianchi PR.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate.

Pitching 170

Pitching Media Product Launch Agency 170

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. With such a narrow B2B audience, many that we already have existing relationships with, we don’t actively use a wire service.

Communications 83

Communications Public Affairs B2C B2B 83

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Journalists are absolutely bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Resources 74

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Ken has more than 20 years of experience in public relations. Crisis communications.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. The post Myths And Facts About Public Relations appeared first on Crenshaw Communications.

Publicity 334

Publicity Advertising Advertising Leadership 334

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The story can then be released to other media after the exclusive runs.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. If you’re a B2B organization selling to other big-named businesses, you might consider a more formal tone. At the same time, managing PR can be tricky, even for established brands.

Company 81

Company Brand Branding B2C 81

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334