ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

B2B 81

B2B Social Media Company Marketing 81

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. Here’s a quick guide to sharing traditional video posts on the channels: On Facebook a video can be uploaded to a page that is up to 240 minutes long. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Think outside the B2B box. Weshould get creative with tactics. Many focus on specific areas like channels or identity.

How To 241

How To Advertising Advertising Data 241

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. Find creative ways to reach both groups of people. Horsefeathers!

B2B 82

B2B B2C Creativity Social Media 82

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

Cision

NOVEMBER 13, 2017

Creativity will win the day. Facebook and Twitter are still huge, though you’ll likely have to pay to get serious reach, unless you have a large following. Facebook and Twitter are still huge, though you’ll likely have to pay to get serious reach, unless you have a large following. FB is less important for B2B, in general.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Flack's Revenge

APRIL 11, 2019

Republic had to get creative, tap FOMO, and encouraged featured startups to bring in investors. They used Facebook to test their messaging. STASH used Facebook to get feedback, organic referrals, and employed street teams and growth hacks. Bloom is a B2B, but it helped to frame their messaging from an end-user POV.

Banking 120

Banking B2B Facebook Education 120

Prohibition

MARCH 22, 2023

Terms of service will be changed across all Meta platforms (Facebook, Instagram and WhatsApp). At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram Social Media Twitter Privacy 62

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

Prohibition

MAY 22, 2023

The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

SEPTEMBER 17, 2021

A creative and engaging campaign to support Black Sheep Brewery’s Harrogate Town partnership. To showcase the partnership in an engaging and creative way we directed and produced a humorous video that announced the sponsorship and showcased the brand. An engaging and creative video. Video content and photography.

Video 62

Video B2C Advertising Advertising 62

Solo PR Pro

APRIL 19, 2016

Have you heard of Facebook Lead Ads? Facebook Lead Ads are a huge deal, and although they’ve only been around for several months, the results are in: implementing this new ad format as part of your paid Facebook marketing strategy can boost results by 50% or more. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. PR tech mentions Video makers. Need an extra pair of hands?

Analysis 144

Analysis Tools Software SMB 144

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? If you’re in the B2B arena, this is a critical space to amplify in 2020.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Prohibition

OCTOBER 10, 2023

LinkedIn shares five tips for luxury brand advertisers LinkedIn has shared another five tips for those who are looking to advertise luxury products in its platform, this looks at the positioning of the creative, the sound design of the ad and more – quite interesting and a good read for those who don’t necessarily advertise in that space.

Advertising 62

Advertising Advertising Social Media Twitter 62

Cision

OCTOBER 29, 2015

And yet, Facebook is competing with YouTube for the most videos watched. Facebook — and other social channels — are ideal for getting viewers for your company’s videos, so why not leverage that fact? B2B Brands Aren’t Fully Maximizing LinkedIn. Images: Moyan Brenn , r nial bradshaw , Esther Vargas ( Creative Commons ).

Social Media 120

Social Media Media Marketing B2B 120

Prohibition

JANUARY 23, 2023

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Other interesting statistics: Agencies say creative. Stimulating creativity. “37% Yes and yes. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Barbara Rozgonyi on Facebook.

Financial 52

Financial Social Media Banking Media 52

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. to discuss Facebook Live 365: What we learned in a year of digital storytelling. GUINNESS WORLD RECORDS was one of the first brands to partner with Facebook to generate content on the Facebook Live Platform.

Conference 82

Conference Internal International Creativity 82

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Relationship-building is the key to B2B marketing success.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

JULY 27, 2021

For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Video content on Facebook. Video content on Instagram.

Video 62

Video Social Media Media Instagram 62

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Start research and writing a byline for my Trustmark client. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170