Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 79

Study B2B Marketing Survey 79

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. Focus on the content. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? Muck Rack announced new dashboards that centralized reporting for PR measurement. This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. Stage 1: Denial.

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. My B2B clients are more open to sponsored content. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 22, 2019

3 Recommendations for B2B Marketing Budgets. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds.

Marketing 65

Marketing Survey Study B2B 65

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. So how do you generate valuable leads and drive measurable results? Raising Brand Awareness On a National Level.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. So how do you generate valuable leads and drive measurable results? Raising Brand Awareness On a National Level.

Agency 52

Agency Local Newspapers Interviews 52

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. What’s your best tip for measuring PR? Want more blogs like this?

Strategy 52

Strategy Real Estate Media Pitching 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Shift Communications

JUNE 24, 2016

Brand building advertising campaigns complement thought leadership and new product campaigns very well. Retargeting works for nearly any kind of business, from B2B to B2C to eCommerce, even to brick and mortar stores thanks to the Internet of Things. Retargeting: Building Awareness. million stories. million stories.

Advertising 109

Advertising Advertising Strategy Publicity 109

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. And the measures of success cited were typically backlinks and organic search traffic. I drew the “distribution” category. These are all good goals and solid results.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 176

Survey Marketing B2B Study 176

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Beyond PR

JUNE 22, 2018

Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Additionally, 81 percent of the U.S. Customer Success.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. But that is changing in the modern era of digital PR.

Publicity 45

Publicity Insurance Insurance Healthcare 45

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189