Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Do the new automaker players that are moving into the market know you?

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Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I’ve also tried to explore hot-button issues and give them an automotive touch.

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Automotive Meeting Report Media 92

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Is Media Relations Dead? You might also be interested in: Top 10 Meet the Media Profiles of 2021. What Do Journalists Want?

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Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. She has also assisted clients on numerous PACE Award entries.

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Report Automotive Media Local 101

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. When will this innovation reach the market?

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth. What’s the value of a new customer? An ROI of 500%.

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Agency Automotive Company Mobile 96

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

SEPTEMBER 1, 2022

This kind of input is actually part of the reason we created the “Meet the Media” blog series. Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

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Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

FEBRUARY 12, 2024

You can follow Tim on X here: @t_levin You might also be interested in: PRGN: A Global Force for Great PR Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business Insights from CES 2024 – The World’s Best Automotive Technology Show The post Meet the Media: Tim Levin, Senior Reporter at InsideEVs appeared first on Bianchi PR.

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Meeting Report Transportation Automotive 86

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Once you have an answer to these questions and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Author: Jaclyn Bussert.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

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Automotive Agency Tourism Mobile 84

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

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Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

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Automotive Mobile Transportation Enterprise 109

Bianchi Biz Blog

NOVEMBER 1, 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. I don’t think there has ever been a more exciting time to be covering the electric vehicle market. You really have to try to not have fun when writing about the automotive industry.

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Meeting Automotive Media Newspapers 75

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan.

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Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

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Automotive Journalism Interviews Engineering 86

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I spent plenty of time on the other end when we had Green Car Marketing & Communications so I do understand the important role that PR can play. I am an avowed EV enthusiast and have been a member of the Sierra Club for decades.

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

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Automotive Media Report Print 77

Bianchi Biz Blog

APRIL 19, 2021

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety. We are primarily focused on stories that affect the consumer.

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Report Meeting Automotive Media 84

Bianchi Biz Blog

APRIL 18, 2022

That led to a brief stint in marketing before I joined GIE Media to start Today’s Motor Vehicles , a magazine dealing with automotive manufacturing and design issues. A colleague in our marketing department recently asked me how many pitches my staff gets a month. Finish this sentence: If I am not reporting, I am ….

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. And of course, it’s become one of the most important shows for the automotive industry in the world. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan.

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Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

OCTOBER 24, 2022

I get too many emails from PR people that have nothing to do with our market. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Any pet peeves with PR people?

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. In my automotive career, getting to cover the UAW strike was challenging and rewarding. My name is Laura Harris.

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Automotive Meeting Report Journalism 92

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. It’s a new ground for me.

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Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. now Lear Corp.) now Lear Corp.)

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Meeting Automotive Mobile Transportation 57

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. To get to that level, you need to work on engagement.

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Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? Are you an automotive supplier that is achieving great things within your plant operations? consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024.

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Automotive Enterprise Resources Product Launch 89

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Some clients just want PR without advertising or social media support.

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Agency Automotive Mobile Local 80

Bad Pitch Blog

FEBRUARY 28, 2006

His focus is primarily the industrial market. He has more than 17 years of new product and process development experience in job functions ranging from engineering to sales and marketing. patents for his work relating to MR devices and has authored several articles for trade publications. from SCHOOL. from SCHOOL.

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Pitching Automotive Engineering System 40

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. In addition to the EV Pulse website at evpulse.com , I’ve been making the media rounds lately. ABC News: Return of the Microbus?

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Groups Meeting Automotive Media 97

Bianchi Biz Blog

AUGUST 7, 2023

Sometimes the best marketing messages are the simplest, I suppose. I switched majors my senior year because I enjoyed working with the student newspaper, a role I landed because they ran an ad that said, “Do you want $25?” They paid $25 per article and, yes, I did want $25.

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Journalism Meeting Newspapers Automotive 79