Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

NOVEMBER 12, 2015

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

Social Media 120

Social Media Media Apparel Retail 120

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting.

Fashion 76

Fashion Retail Survey Apparel 76

PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. I began my career at Sony PlayStation, when the company was not even a year old. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church.

How To 197

How To Apparel Tourism Interviews 197

PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. Buyer personas are the core of contextual marketing. Create buyer personas.

How To 40

How To Marketing Apparel Web 40

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. As consumers of information need to understand that.

Ethics 81

Ethics Data Crisis Apparel 81

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Senior leaders at the company must buy into the messaging framework so there aren’t any surprises or plan derailments down the road.

Publicity 60

Publicity Apparel B2C Fashion 60

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8

Creativity 73

Creativity Communications Brand Branding 73

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? Big risk can mean big, positive change for a company looking to make its name in the media. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

Flatiron Communications

JANUARY 29, 2015

The scope of work will involve strategic corporate positioning and media relations, content development and marketing, corporate social responsibility (CSR), and industry speaking and awards opportunities. “We HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. With press releases, think who-what-when-where-how.

Writing 66

Writing Company How To Apparel 66

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. Dog bites man becomes company bites journalists.

Company 110

Company Apparel Airlines Crisis Communications 110

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong.

Brand 109

Brand Branding Publicity Consumer 109

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

Advertising 138

Advertising Advertising Privacy Apparel 138