Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. Why: “Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Media Lab and Deloitte launched the joint project Data USA. There was a great roundtable by McKinsey recently with leaders from Facebook and Google which included a key section on skill gaps. The need for this will only increase.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. One of the driving forces of the citizen analyst is curiosity. Christopher S. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. One of the driving forces of the citizen analyst is curiosity. Christopher S. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How does it go wrong? Here’s why.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did Google or Facebook make an algorithm change that would render your current model obsolete? There are a number of ways to go about doing this. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JUNE 15, 2015

On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Let’s begin with Facebook. The Fortune 10 are active posters on Facebook, totalling a little over 3,000 posts in a year: Interestingly, most of the Fortune 10 don’t use hashtags in their posts, as shown above.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JUNE 22, 2015

We see that for this data set, LinkedIn matters the most (r of.71), 71), followed by Facebook (r of.65), To dig a little deeper, which social network shows the greatest association between social shares and page views? 65), then by Twitter (r of.39, 39, a moderate positive relationship), and finally Google+ (r of.32).

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about.

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

APRIL 10, 2015

Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60