Shift Communications

OCTOBER 30, 2014

One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn data into insights. You had 100 likes on your best Facebook post yesterday. Today you have 110.

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Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages.

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Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 7, 2014

In this day and age, customers are coming to expect more individualized marketing messages and it shows in each screenshot of irrelevant ads on Facebook. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. ” Yea baby! .” ” 5.

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Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

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Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

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Shift Communications

DECEMBER 4, 2017

Services like Facebook are already pay-to-play for the majority of brands, and these networks show no inclination to help brands who don’t pay. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

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Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

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Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 15, 2015

On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Let’s begin with Facebook. The Fortune 10 are active posters on Facebook, totalling a little over 3,000 posts in a year: Interestingly, most of the Fortune 10 don’t use hashtags in their posts, as shown above.

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Social Media Media Facebook Policies 60

Shift Communications

AUGUST 9, 2017

Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story. Show reporters that the trend goes beyond one company (your client) and you increase your chance for success.

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Media Data B2B Pitching 100

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Media Lab and Deloitte launched the joint project Data USA. There was a great roundtable by McKinsey recently with leaders from Facebook and Google which included a key section on skill gaps. The need for this will only increase.

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Technology Marketing eBook Training 60

Shift Communications

JULY 26, 2017

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. In order for G.W.

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Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. If you’re not prepared, you may wind up being steamrolled, or worse — saying something you’ll regret. Even if G.W. We recommend G.W.

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Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

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Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 6, 2015

Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. Yet a machine would flag it as positive, possibly even very positive because of the all-caps LOVE. How terribly wrong. Here’s another example. Imagine you were ABC Car Company, and your arch competitor was XYZ Motors. Worst service in the world. At least I drive an ABC.”

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Analysis How To Data Analytics 60

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. The solution to this quandary is the owned audience.

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Trends Publicity Analytics Software 83

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did Google or Facebook make an algorithm change that would render your current model obsolete? There are a number of ways to go about doing this.

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Content Marketing System Google Data 60

Shift Communications

JUNE 22, 2015

We see that for this data set, LinkedIn matters the most (r of.71), 71), followed by Facebook (r of.65), To dig a little deeper, which social network shows the greatest association between social shares and page views? 65), then by Twitter (r of.39, 39, a moderate positive relationship), and finally Google+ (r of.32).

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

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Mobile Examples Brand Branding 60

Shift Communications

APRIL 10, 2015

Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

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Shift Communications

APRIL 2, 2015

Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. I’m talking Promoted Tweets, Sponsored Facebook Content, Sponsored LinkedIn content, etc. Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

JULY 28, 2017

Facebook is his shop’s most productive channel, with thousands of followers and stellar engagement rates. Facebook is the only place customers can find that day’s highly-sought after flavors (the fans LOVE exclusivity!). In this scenario, we’d recommend a brand awareness campaign promoting G.W.’s

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Case Study Crisis Study Strategy 92

Shift Communications

FEBRUARY 13, 2017

Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). How many unique human beings watched our video? How many then subscribed to our video content? Engagement Metrics. Besides subscribing, did our audience show intent for this specific video?

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Video Measurement Communications How To 117

Shift Communications

JANUARY 5, 2015

As channels like Facebook continue to push pay-to-play, strengthening the engagement and stickiness of your owned media channels will become a higher priority. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

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Marketing SEO Data-Driven PR Advertising 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

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