Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Media Lab and Deloitte launched the joint project Data USA. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog. There are a number of ways to go about doing this.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JUNE 22, 2015

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. We see that for this data set, LinkedIn matters the most (r of.71), 71), followed by Facebook (r of.65), I started by identifying the content to check. 65), then by Twitter (r of.39, Test, of course!

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

APRIL 10, 2015

Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60