Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

FEBRUARY 20, 2019

Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. We’ve all seen it before.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Media Lab and Deloitte launched the joint project Data USA. There was a great roundtable by McKinsey recently with leaders from Facebook and Google which included a key section on skill gaps. The need for this will only increase.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. It’s no longer a matter of brands considering strong mobile adaptation. It is now a necessity. Let’s take a look at some of the ways brands jump the border between browser and device – and how others can emulate them. Ever wonder how Google Maps can tell you when there’s traffic on the road?

Mobile 60

Mobile Examples Brand Branding 60