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Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

Analytics 312
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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284
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[Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics

Onclusive

Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts. Lucidworks needed a trustworthy analytics to quantify the value of PR and justify further investment. Download this case study to learn why they selected Onclusive as their PR analytics solution.

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Audience Analytics and Tracking – The PR Secret Sauce

The Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. This is not a new function of PR or marketing. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 246
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How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on. That’s why one of the best […].

Analytics 195
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Most marketing departments rely on outdated data and analytics practices

Agility PR Solutions

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 164
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4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential.

Analytics 157