#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. We’re headed into May and graduation season.

Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. In fact, today’s digital marketing environment is highly […]. The post Why Analytics Matter in Digital Marketing appeared first on. Business PR Firm PR Inspiration Ronn Torossian 5W Public Relations For Immediate Release book Insights MARKETING Strategy

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How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. The post How to Make the Most Out of Marketing Analytics appeared first on.

Business Wire Selects Onclusive To Power Media Analytics


Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Where and how far your news is spreading – the top markets, and the number of people your news has potentially reached.

Analytics make TikTok more attractive to marketers

PR Daily

Some innovative, mostly larger, organizations are experimenting with the app , but most marketers remain unconvinced they need to buy in to the shiny new thing. That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). Tap that to view the analytics dashboard.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Often overlooked as a crucial piece of the marketing data ecosystem, accurate, up-to-date customer and prospect information is nonetheless crucial. Because so many marketing tactics rely on it!

Top Twitter Analytics Tools For Companies Large and Small


Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities


Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reachFind more insights on Facebook and make better decisions for your business.

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions.

5 marketing analytics tools every business needs to thrive

Agility PR Solutions

Email marketing automation If […]. The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.”

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. To get started, here are 10 data tools every marketer should know: 1. Using events and segments can quickly lend insight into the product's most active users, helping marketers to target various users differently. Google Analytics. Google analytics. Heap Analytics.

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. With the feature, Bitly aims to give marketers actionable insights that can help inform their content choices.

10 best social media analytics tools + 10 tips on using them


Social media is full of valuable business and marketing insights. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started The trick is to find a shortcut to the metrics important to your brand.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

10 Best Social Media Analytics Tools in 2018


10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Social Media Social Media Marketing Tools best social media analytics toolsDo you have your favorite tools?

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard. RELATED: We're recognizing marketing and comms pros who create superb content ]. There is nothing complex or tricky about LinkedIn Analytics.

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. But have you used it as a way to boost your own content marketing? If you’re producing marketing content low in search volume, it may be a sign that it’s time re-think your content strategy.

Instagram Analytics: How to Track Hashtag Performance on Instagram


Instagram hashtag analytics is super easy so give it a try! Social Listening Social Media Marketing Tools how to track hashtag performance how to track hashtag performance on instagram instagram hashtag analytics Instagram hashtagsHere's a good way to monitor hashtag performance on Instagram.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. This is a question that you can ask in any kick-off meeting and oftentimes the PR or marketing contact has access to the platform.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. Analytics Marketing Technology analytics

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. Vice President, Marketing Technology. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase.

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. Business leaders often view data as a raw material that supports analytics and decision making.

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.” The company claims its product will provide automated analytics and metrics for every disappearing photo and video you post to your branded channel. Marketing changes for Snapchat’s “Discover”.

University boosts engagement with email analytics

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. The post University boosts engagement with email analytics appeared first on PR Daily. Marketing MeasurementWhere it once operated with little email data, Northern Illinois University now knows how successful its messaging is.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Vice President, Marketing Technology.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. Where Marketers and Communicators Should Be Going.

How PR pros can tap Google Analytics for measurement

PR Daily

Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Don’t include in your measurement other marketing initiatives running simultaneously, such as an email marketing campaign. Most marketing automation platforms—such as HubSpot, Pardot and Marketo —will enable you to create unique landing pages and even capture leads to measure the impact on sales.

5 outstanding Instagram analytics tools

PR Daily

Enabling friends and family to share photos of their latest vacation, helping celebrities give the public an inside look at their lives behind the scenes, and letting brand managers share photos to boost marketing campaigns, Instagram has resonated with the global social media population. Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). The Road to Google Analytics Certified Partner.

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?

The 5 best Instagram analytics tools in 2020

Agility PR Solutions

Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram. Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions. It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses.

4 Ways to Leverage Google Analytics for PR Measurement


By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. The platform is arguably one of the most powerful tools to learn about your digital efforts and gain a better understanding of how PR is working with other marketing initiatives to achieve your ultimate goals. As with most tools, Google Analytics can provide a lot of data.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” Social Media Case Studies analytics measurement Online PR skills

Marketing Clairvoyance

Ronn Torossian

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Google Analytics - An introduction for PR teams


It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. Google Analytics won’t measure the lifetime value of an earned media.