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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. Content marketers and social media managers are experiencing the same fragmentation of audiences. Get more media pitching knowledge from Michael Smart here.

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8 tips for a more effective media interview

Agility PR Solutions

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […].

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Digital PR ? Link-Building

Doctor Spin

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

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Understand How Online News Tracking Improves Businesses

Critical Mention

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Measuring media coverage involves quantifying the impact and visibility of PR efforts. Key metrics include: Reach : The number of people exposed to a piece of media. Impressions : The total potential views of media content. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. news articles).

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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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