Analysis Measurement Technology Viral 
Onclusive
JUNE 1, 2023
It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.
Cision
AUGUST 23, 2017
Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.
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Presspage
OCTOBER 24, 2023
A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Cloud-based tools and project management platforms have become the core of PR teamwork, a trend highlighted by the fact that 59% of PR professionals believe that technology will be key in driving industry transformation.
NewsWhip
JUNE 2, 2020
Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.
Critical Mention
FEBRUARY 5, 2019
Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. 2) Where is the topic going viral? Why is monitoring trending topics so important? SCHEDULE A DEMO.
Mindful Marketing
NOVEMBER 6, 2022
As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.
Sword and the Script
MARCH 15, 2022
Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. This includes key charts such as volume of coverage, share of voice, and sentiment analysis.
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