Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. If data is communication fuel, analysis is the racecar that gives it purpose. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. If they visualized the data in a chart or infographic.

Data 92

Data Meeting Measurement Guidelines 92

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Source: PR Measurement ). in 2019, reaching a record $4.5 Source: PR Tech Sum for March ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. An analysis by age group shows a compelling correlation between age and the viewpoint on this question.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? Usually, these are folks outside of the core trade media list and a good approach is to point them towards research or expert analysis that could have value for future coverage. Internal notes. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. After all, as the old proverb goes: “What gets measured gets managed.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. The French Presidential race , as published by Le Monde. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. These Excel add-ins may allow you to do data analysis and visualization in one program. The French Presidential race , as published by Le Monde. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 76

Creativity Study Survey Advertising 76

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% PR measurement. PR measurement. PR measurement. Annual spending on PR software grew 14.7%

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

SEPTEMBER 21, 2018

Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The year 2000 feels like a different lifetime.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The year 2000 feels like a different lifetime.

Healthcare 52

Healthcare Content Marketing Industry Trends 52