ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. ” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception. .”

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis.

Reputation 105

Reputation Brand Branding Analytics 105

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

JUNE 22, 2020

The reason behind the crisis is not important at this step – but oftentimes, brands and corporations tend to underestimate how long residual threats can last once a crisis is over. These types of organizations tend to leave many unanswered questions in the aftermath of a PR crisis.

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Prohibition

AUGUST 19, 2021

Personal reputation management isn’t just for celebrities. Managing and maintaining your online brand is a necessity for everyone. Corporate recruiters often blacklist individuals with negative reputations. Why CEOs Need to Manage Their Reputations. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

JUNE 2, 2021

Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Critical Mention

NOVEMBER 5, 2019

Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis. Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Social Media Advances Promotion Tactics.

Social Media 105

Social Media Media Customer Service Radio 105

PR Conversations

DECEMBER 19, 2014

Professional communicators are required to deliver verifiable evidence requiring ‘hard’ skills (research, analysis, assessment, forecasting, budgeting, etc), alongside ‘soft’ human engagement and technological competencies. New approaches to risk, issues and crisis management.

Social Media 90

Social Media Trends Communications Crisis Management 90

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Another would be to simply thank current clients for their commitment to your brand. Much of today’s communication happens on social media. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Maxim Behar

DECEMBER 4, 2021

Were you ready, were your clients ready for the crisis? - What happened is much more than a crisis and no one was ready for it. What helped us is that we in the company are experts in crisis management and just for a day or two we succeeded to work out a strategy how to deal with this one. Of course not.

Social Media 52

Social Media Meeting Groups Analysis 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Improved crisis management. A solid PR strategy can help a B2B organisation manage crises more effectively.

B2B 52

B2B Strategy eBook Small Business 52

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

JULY 2, 2019

That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention. Compared to ordinary customers, brand advocates have a higher chance to influence the purchase decisions of their audience.”.

Trends 60

Trends Media Report Technology 60

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. The PESO model, diagram by Spin Sucks.

How To 60

How To Software System Employee 60