Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Brand Branding Web 262

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented.

Analysis 60

Analysis Tools Brand Branding 60

Onclusive

JANUARY 31, 2023

Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation.

Analysis 195

Analysis Media Fashion Retail 195

Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

Airlines 78

Airlines Travel Analysis Social Media 78

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

Brand 370

Brand Branding Media Measurement 370

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This week, our focus is shifting to the topic of brand engagement. The takeaway?

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

FEBRUARY 22, 2024

There’s a reason brands are increasing their investment in customer feedback. With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions.

Analysis 117

Analysis Strategy Consumer Brand 117

Prowly

DECEMBER 6, 2023

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 104

Analysis Tools Strategy Brand 104

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Great right?

Reputation 195

Reputation Brand Branding How To 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102

Strategy Brand Branding SEO 102

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

Analysis 110

Analysis Video Instagram Social Media 110

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Brand 129

Brand Branding Film Insurance 129

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

Brand 78

Brand Branding Viral Apparel 78

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

The Resolution Blog

NOVEMBER 27, 2019

It’s the process of understanding if a brand is being described in a positive or negative light. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Sentiment is a crucial part of measuring Public Relations. Or you’re running a youth campaign and the social posts include […].

Analysis 156

Analysis Measurement Crisis Brand 156

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. .

Brand 218

Brand Branding Analysis Groups 218

Awario

OCTOBER 13, 2020

We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario. Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide.

Analysis 120

Analysis Brand Branding Analytics 120

Ronn Torossian

OCTOBER 1, 2019

Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.

Viral 170

Viral Analysis Marketing Industry 170

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Agility PR Solutions

MAY 10, 2021

Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID Study, an analysis of brands based on emotional connections during the pandemic.

Brand 137

Brand Branding Analysis Study 137

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

NewsWhip

APRIL 19, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. Prediction is key for brands who need to be able to get ahead of a potential crisis situation, or to keep a watchful eye on a story like this one.

Analysis 148

Analysis Viral Employee Crisis 148

NewsWhip

NOVEMBER 4, 2021

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. We know that Ronaldo earns an immense amount of engagement on his own, but what does it look like when he’s tied to a brand and how does his social media status have an impact?

Brand 148

Brand Branding Instagram Conference 148

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 157

Analysis Social Media How To Media 157

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

Brand 78

Brand Branding Marketing Ethics 78