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PR Rock Stars: Cambria’s Kelsey Dodson-Smith

Communications Conversations

You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible. You were at Sun Country for seven years, during some fairly impactful moments for the airline. What was it like to work for an airline going through arguably its most turbulent time? Let’s start an airline.” We can do this.

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Sustainable Caribbean Getaways

5W PR

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Airlines are typically victims of a weather disaster, or occasionally, villains who are forced to make things worse by canceling flights. He could learn a thing or two from Mattress Mack. The American Red Cross.

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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison

PR for Anyone

What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community.

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5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

Each time a troll re-emerged, we reached out to local media, who were familiar with the CEO’s reputation in the community, his track record of charitable giving, and his no-holds-barred attitude toward responding to rumors honestly and fully. JetBlue also continues to rank highest in customer satisfaction in its airline segment.

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5 Ways to Engage With Word-Of-Mouth

Cision

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Southwest Airlines excels at creating triggers. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Grassroots.

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