Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. appeared first on.

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YouTube Video Advertising Advertising 195

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

Video 149

Video Social Media Instagram Facebook 149

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

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Social Media Agency Media Mobile 52

Shift Communications

JANUARY 10, 2018

In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

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Social Media Trends Video Media 111

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Brands can share photos and videos of employees at work.

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Social Media Media Education Survey 88

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

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Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

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Video Social Media Media Instagram 62

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency. Lastly, agencies are experts at analyzing social data.

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Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. However, governmental experts continue to monitor the situation closely, underscoring the ongoing scrutiny facing the popular video-sharing platform.

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Social Media Facebook Government B2C 62

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

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Advertising Advertising Social Media Reddit 97

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

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Agency Survey SEO Social Media 223

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. adults under 30 now regularly get news from TikTok.

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Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. Twitter introduces two video updates.

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Instagram Social Media Video Twitter 62

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos.

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Instagram Twitter Social Media B2C 62

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

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Social Media Brand Branding Marketing 177

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Let’s take a look! Brilliant campaign!

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Social Media Fashion Media Travel 118

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

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Social Media Media Instagram Strategy 97

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

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Social Media Trends Media YouTube 118

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

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Video Brand Branding Energy 86

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Posts can be up to 500 characters long and can include links, photos and videos. Videos can be five minutes long.

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Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!

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Social Media Media Instagram B2C 62

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

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Agency Report Print Healthcare 161

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content.

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Video Guidelines Advertising Advertising 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Social Media Trends Media Instagram 156

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

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Social Media Trends Media Instagram 60

ImPRessions - Crenshaw Communications

MARCH 27, 2024

In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being.

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Privacy Video Crisis Publicity 332

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

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Social Media Communications Media Leadership 113

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

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Instagram Video Twitter Facebook 118

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates.

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Instagram LinkedIn Social Media Facebook 117

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

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Video Strategy SEO Engineering 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

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Social Media Trends Media Instagram 62

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

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Social Media Trends Media Policies 103

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

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Pinterest YouTube Social Media Trends 78

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. The company isn’t quite satisfied with their current agency.

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Social Media Media LinkedIn Facebook 104

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. The Law Enforcement Social Media Conference.

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Conference Social Media Crisis Crisis Management 228

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

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Social Media Media Video Television 83

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. More on that in a future post.

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B2B Social Media Consumer B2C 150