PRSay

APRIL 2, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

JULY 19, 2017

He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

MARCH 18, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

PRSay

AUGUST 17, 2020

To hear more from O’Connor and obtain the full results from MediaSource’s survey of journalists, register for PRSA’s Case in Point, “Redefining How Communicators Work With Journalists in the New Media Landscape.”. Connect with her on Twitter: @LisaArledge. Photo credit: foto yakov.

Media Relations 157

Media Relations Journalism Media Survey 157

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

PRSay

FEBRUARY 20, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

Cision

AUGUST 24, 2016

I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” I wish I had another opportunity to just sit and visit with him.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 144

Interviews Media Study Course 144

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Elizabeth Primm: Industry Director, Twitter. Joining Ann on the panel will be: ► Anil Punyapu: SVP of Sales, Cvent.

How To 56

How To System B2C Training 56

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Prepare to get social by being social now.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. In order for G.W. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

NOVEMBER 12, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that that specializes in helping brands find and create stories that drive their business forward. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alex ruhl ].

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 60

Interviews Media Study Course 60

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. This was something I learned early in the Twitter days from a woman named Sarah Evans. She hosted a weekly Twitter chat (remember those?!?!) The regular interaction built trust. Then, he hired me. Today, we’re good friends.

Meeting 68

Meeting Social Media LinkedIn Groups 68

The Hoffman Agency

AUGUST 12, 2019

The latter effort, called New Voices , focuses on increasing the representation of female sources in online and on-air content as well as providing media training for top women executives. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind. The craving for bite-sized stories.

Storytelling 28

Storytelling Trends Media Training Report 28

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Twitter Google+ LinkedIn Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Tech companies start calling themselves “idea incubators.”

Marketing 100

Marketing SEO Writing Engineering 100

Norton's Notes

JULY 29, 2015

Which is your social media platform of choice and why? Twitter is still my favourite social network due to the connections I’ve built over the last eight years. Twitter’s approach to open data also makes measurement easy. This is shown by the requests we get as an agency. I’m a published poet. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Conduct media training early. I’ve been hesitant to do a full-blown media prep session at the outset of a program because there can be a time lag between a PR program start and a key media opportunity, but it’s a useful hack. So every PR person should work with journalists to make content shareable and shared.

Television 120

Television Interviews Engineering Tools 120

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. PRNEWS Blog. We suggest utilizing their blog insight if you’re looking to target greater audiences.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Why or why not?

Meeting 0

Meeting Social Media Employee Pinterest 0

The Proactive Report

OCTOBER 19, 2015

In order to stay current, productive and competitive companies and PR agencies must make digital skills training an integral part of their strategy. Follow me on Twitter. Every year the digital skills gap drives an estimated $1.3 trillion loss in the US economy. It should be a non -negotiable line-item in the budget.

Communications 100

Communications Training Web Analytics 100