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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Connect with her on Twitter: @LisaArledge. The short answer is: You ask journalists. Photo credit: foto yakov.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge. Remember, we’re all in this together.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

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Behind the Headlines With Cheryl Byrne

Cision

I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” What are the keys to maintaining a positive brand reputation?

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

And I think it would be great for communicators and people in media relations to be mindful of that as well. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that that specializes in helping brands find and create stories that drive their business forward. Photo credit: alex ruhl ].