Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

FEBRUARY 20, 2018

When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. One time I was at a dinner with the client team following a day a trade show. If that is all that you care about, perhaps a PR agency is not the right place. Does getting results from what some might call B.S.

Pitching 149

Pitching Trade Shows Software Agency 149

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

SEPTEMBER 27, 2017

Strategies can also include personal appearances and in-store events, location-based influencer campaigns and media relations work driving traffic to your partners’ websites. You’re Participating in a Trade Show. You’re Sponsoring an Event. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 84

Trade Shows B2B Conference Marketing 84

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

DECEMBER 2, 2021

Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Nothing could be further from the truth.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. Media organizations – as noted above – this is a community interested in news. Does your PR agency make your job easier or harder? Many B2B agencies are good at content.

B2B 60

B2B Facebook Marketing Social Media 60

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Give our services a try. Talk to Us !

Media 97

Media B2B Groups Conference 97

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers. We can offer some help here! ).

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JANUARY 19, 2023

This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 82

Automotive Transportation Technology System 82

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next?

Social Media 48

Social Media Marketing Media YouTube 48