Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. 17% more likely to be expanding beyond traditional agency partners.”. “18%

Study 116

Study Survey Infographics B2B 116

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Public Relations Society of America (PRSA) International Conference.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Thought leadership content is persuasive. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. 2) Marketing leaders add creative headcount and build in-house agencies. It’s not the only study to point to this trend. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. Cision shakes up C-suite again Cision has swapped out its leadership again. SocialChorus was merged with Dynamic Signal and rebranded as FirstUp.

Software 167

Software Marketing Leadership B2B 167

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Workflows : Internal and external workflows were used to run all marketing campaigns. Lead generation: HubSpot landing pages and forms captured leads.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

PRSay

OCTOBER 12, 2021

I was studying finance at George Washington University; he saw something else in my skill sets. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. Providing more opportunities. Since living in the D.C. Photo credit: seventyfour ].

Nonprofit 195

Nonprofit Financial Community Leadership 195

Shift Communications

DECEMBER 7, 2018

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Many of us got into PR – especially agency PR – because of the curiosity we have to learn. Maria Gallagher. Account Manager.

Agency 83

Agency Industry Pitching Study 83

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019.

Publicity 150

Publicity Conference Film Advertising 150

Stephen Waddington

FEBRUARY 3, 2022

Almost 30 years after I graduated, I’ve returned to university to study a PhD at Leeds Business School, part of Leeds Beckett University. Motivation for study A part time PhD is a six-year project. The team has an international reputation for teaching and research and its application in practice. It’s a significant undertaking.

Ethics 78

Ethics Training Study Sports 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 177

Survey Marketing B2B Study 177

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. Facundo Luque is a product manager jr. Connect with him on LinkedIn.

Communications 156

Communications Public Affairs Insurance Insurance 156

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Her start : Public relations intern with Fleishman Hillard. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Meltwater case study. NOT an editorial placement. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Stephen Waddington

OCTOBER 14, 2019

At least it did for this agency leader and middle aged white man. The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Broom, David M. Dozier Larissa A. Grunig and Elizabeth L.

Leadership 89

Leadership Study Journalism Education 89

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. Several studies, like this one from Ahrefs , have proven their impact. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.

Digital PR 71

Digital PR Construction Case Study SEO 71

Institute for Public Relations

MAY 5, 2023

My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. This blog is provided by the IPR Organizational Communication Research Center. We just did a pulse check and the results stunned me.

Employee 98

Employee Study Blogging Agency 98

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well. Starring roles for an agency team.

Agency 136

Agency Analytics Creativity Social Media 136

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 73

Publicity Ethics Training Education 73

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles.

Case Study 100

Case Study B2B Resources Web 100

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Is this the start of a new business model for PR agencies and consultants? Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

AUGUST 19, 2022

By Mythily Nair, Intern. Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. As my time at Hoffman draws to a close, I’ve learned that PR is not what I thought it was.

Internal 36

Internal International Pitching Storytelling 36

prTini

OCTOBER 24, 2016

Only 30% of agency leaders are female. So, PRSA – as the industry’s largest professional association – I’m calling on you to take an active role in reducing sexism, educating members about implicit and explicit bias, and providing even more opportunities to propel women into leadership positions. An Opportunity to Learn and Improve.

Leadership 28

Leadership Case Study Policies Conference 28

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Key findings from the 2022 Brands In Motion Study. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies. Tokenization is an issue.

Ethics 73

Ethics Brand Branding Internal 73

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. study found that one in three DEI professionals lost their job in 2022 during mass layoffs compared to 21% of those in non-DEI roles. to enter leadership roles. Don’t we all.

Handbook 36

Handbook Trade Shows Employee Local 36