PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. If you enjoyed this post, you might also like: PR Coverage May have a Bigger Influence on SEO than Links. Check out our services.].

Company 151

Company Tools Technology Software 151

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.

Brand 74

Brand Branding Banking Financial 74

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I’d love to help you tell your story.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. Internal comms takes center comms stage in hybrid work. To that end, this year’s roundup is uh-mazing. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. billion ,” according to a new report from Burton-Taylor International Consulting. PR takes on content and SEO duties. “PR The media PR salary: $100,000. Journalists produce 10+ articles per week.

Survey 178

Survey Marketing B2B Study 178

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. That means cutting financial ties with their parents (stop mooching!) So, we decided to find out. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. 33) Jenn Swanson. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. This is likely the major factor in why adoption of data techniques across PR and Marketing is slow and/or nonexistent. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115