The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — and then put together a content calendar that will keep the content flowing on a regular basis. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 4, 2017

Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JULY 26, 2017

Even with a solid crisis PR plan in place, getting the gears going takes time – this is where social media comes into play. Although, be warned – social media is as relentless as it is swift. Social is necessary . Scan social media to see if anyone is talking about it. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

SEPTEMBER 12, 2017

So, what data fits the mold for the above criteria? What data do we have access to as communicators? A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there.

Analytics 92

Analytics Software Data System 92

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

DECEMBER 16, 2015

We’ve talked about referrer spam and how to remove it in this post. This spam can affect how accurate any number of metrics appears for your website. So take the time to read the post above and learn how to filter out the junk. Social Media Configuration. Fighting Referrer Spam. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

OCTOBER 1, 2015

Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips? The chefs are faced with only the data the ingredients provide and their own intuition. The chefs grab their beets and lamb; we collect our data. The post Beets, Tomatoes…Big Data?

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. So how does this work? It’ll also enable you to aptly take advantage of best tweets for your brand and think of how to engage with your followers from a new perspective.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

FEBRUARY 23, 2015

Part of the reason is intent and motivation; a journalist knows that any PR person is approaching them with an agenda. The best PR professionals figure out how to deliver value to both the client AND the journalist. This is where data-driven PR has a chance to shine. Every client has data or access to data.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60